While the logo has been duplicated (and sometimes re-created) by a variety of vendors across a myriad of applications, we are making a greater effort to standardize the logo’s presentation. This will ensure it will appear consistently across all mediums, whether it’s on our business collateral, signage, equipment or apparel.
The logo is made of three primary components:
Note on All Logos:
It is important to include the registered trademark symbol (®) outside the box at the bottom right. Placing the symbol within the box would alter the design and forfeit the registration protection. The ® may be reduced in size if the logo is being used at a large size. There are also allowances for its removal in certain stand-alone logo signage and branded apparel and promotional products. These edits must be approved by Corporate Marketing on a case-by-case basis.
The scroll concept originated from an old tax form Mr. Hunt ran across during the early days of the company. Influenced by its simplistic design and meaningful historical context, he sketched a customized version of the design. The scroll was soon featured on invoices and eventually expanded to all company assets, including trucks and the J.B. Hunt logo itself. The J.B. Hunt logo has borne the name of our founder since the creation of this company and remains a steadfast part of our culture. Our logo underscores the values our founder instilled in his company, and though we have grown, we use it as our signature in every service we provide and relationship we create.
Choosing a Logo
If you’re only referencing one segment or service, use the corresponding logo—see the Business Units page for more information. Otherwise, use an approved J.B. Hunt enterprise logo when referencing J.B. Hunt as a whole. Only one logo should be present on any internal or external marketing materials.
First Reference: J.B. Hunt is acceptable in all first references except press releases, when J.B. Hunt Transport Services, Inc. is referenced first.
Second Reference: J.B. Hunt is acceptable in all second references.
Minimum Area of Isolation
The J.B. Hunt logo must have an area of isolation that is approximately equal to the height of the capital H in “HUNT.” This area emphasizes the use of white space to keep the logo from being crowded or lost in any setup or layout.
Minimum Size Requirements
The J.B. Hunt logo should not be reduced to smaller than 1” in length unless given explicit approval from the Corporate Marketing Department.
CMYK: 0 5 98 0
RGB: 254 219 0
100% Black (Print Use)
CMYK: 0 0 0 100
RGB: 0 0 0
Do not substitute logo colors
Do not re-typeset
Do not flip or manipulate the scroll
Do not separate logo components
Use only white or black for single-color logos
Do not stretch or skew the logo
Do not use old versions of the logo