Driving Efficiency with Innovative Freight Technology

February 23, 2026 Feb 23, 2026 | 4 MIN READ

A person works at a computer in an operations center while large wall-mounted dashboards display real-time performance metrics, maps and analytics. The environment represents the use of automation, AI and visibility tools that help shippers, carriers and JB Hunt teams streamline workflows and improve decision making.

Every day, shippers, carriers and our teams rely on technology to work faster, stay informed and keep freight moving. That’s why we innovate industry-leading technology to empower our people. Using AI, automation and connectivity integrations, we craft our tech to make your work easier, add value for your business and lower our cost to serve – remaining Driven For You^™ every step of the way.

Our Technology Can Help Grow Your Business.

Why J.B. Hunt 360°®

Our approach to technology starts with listening. We work directly with the people who use our tools every day to understand what they need, and then we innovate solutions that return more time, clarity and control.

Keep reading to learn how our technology empowers our customers, carriers and teams.

Technology for Shippers

We innovate with a simple purpose: to support our customers and help their operations run more efficiently. For example, take one of our customers – a building materials manufacturer – who came to us looking for better visibility and more control. We worked with them to learn about their business, needs and goals, and then our team customized a tech-driven solution that improved route optimization, automated key tasks and improved visibility into key performance metrics.

“J.B. Hunt's technology is state-of-the-art in the industry, and we're trying to leverage that to give our customers an even better experience.”

Director of Transportation and Logistics for a building materials manufacturer

We designed J.B. Hunt 360^° to deliver more visibility, more control and a smoother day-to-day experience. Our automation tools and self-service features simplify quoting, booking and tracking, and our customized connectivity solutions help eliminate manual tasks that slow teams down. We help improve efficiency through capabilities like:

Automated booking for more than 80% of highway and Intermodal shipments, which saved our Customer Experience teams 70,000 hours in a single quarter
Instant pricing through our Dynamic Quote API, which reviews rating opportunities and has provided just over three million rate responses over a twelve-month period
Billing automation for more than 85% of highway and Intermodal shipments, resulting in 20,000 hours saved

How Can We Innovate for Your Business?

Let's Connect

Technology for Carriers

Our technology also improves our carriers’ experiences, helping them save money and spend more time on the road. Our J.B. Hunt 360° platform supports over $2 billion in carrier freight transactions each year. We use AI, automation and interconnected systems to streamline workflows through our Carrier 360^® app and load board, with features like:

Load search and filtering by location, equipment type and more
Automated check calls and streamlined administrative tasks
Load recommendations based on history and favorite searches

"Of all the customers that we deal with, J.B. Hunt's [360°] portal is the easiest to use, and the most simple, and the least time-consuming."

Director of Sales, Pope Transport

We strive to simplify and streamline work through self-service tools and automation, but we know technology works best when paired with strong relationships. Our support teams prioritize staying connected with carriers, and we use their feedback and preferences to make our tools and technologies even better.

Ready for a Better Carrier Experience?

Get Carrier 360

Technology for Our People

We use our technology to empower our people too, whether on the road or in the office. Our employees use internal AI tools, automation and visibility features to work smarter and faster. Using approximately 45 AI agents in our day-to-day, automation helps us save hours each week – time we reinvest in supporting our customers and carriers.

We use this same innovative, tech-driven approach to support our drivers. We designed our DRIVE app to give them instant access to nearly everything needed for day-to-day operations – from load details and communication tools to pay information and real‑time updates. We also equip our trucks with advanced safety technology that helps protect our drivers and everyone else on the road, including:

ELD compliance tools for accurate hours-of-service tracking
Drivewyze+ for safety alerts, in-cabin coaching and bypass notifications
Real-time weather alerts for proactive route planning and hazard avoidance
Bendix Blindspotter Radar System for enhanced side-vehicle detection
Lytx DriveCam and Forward Collision Warning System for improved visibility and incident prevention

“The monthly briefings that we have to do, all of the safety equipment they got inside the truck. It's beneficial for us . . . you're protected by camera, not only inward but outward. You got all the safety things inside the truck.”

Jason

Dedicated Contract Services® Driver

Our Technology Strategy

The market is always changing, and so are the needs of our customers, carriers and teams. That’s why we are committed to providing innovative technology and tools that improve visibility, control, safety and efficiency while enhancing experiences and cost-savings. Let’s connect to talk about how our technology can improve your day-to-day!