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Business

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Photography

J.B. Hunt photography should highlight the professional, forward-thinking personality of the brand. To maintain this style throughout our entire brand, designers should do the following:

  • Look for equipment photos that are up to date—for both asset and non-asset based services. Feature assets with current branding.
  • Edit photos to bring branding up to date if they are the only option.
  • Seek out original photography whenever available, even for non-asset photos. If using stock, look for ways to make it unique.

When including people photography: 

  • Make sure there are model release forms for those used in photography—especially if the subject is not an employee.
  • Use photos of current employees if possible. 
  • Look for natural interaction and comfortable subjects. 
  • Look for diversity in gender and ethnicity, whether showing corporate employees or drivers and employees in the field. 
  • Drivers should be interacting with equipment or devices in a way that is safe and in accordance with company and DOT policy.
Below are some example photos used in our marketing.