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Colors

Color plays a key role in our brand, giving us an important tool that helps us differentiate ourselves in the marketplace and further strengthen our identity. Our enterprise and business units have important stories to tell, so we have carefully chosen colors to reflect this.  

The core colors are taken from the enterprise logo. The secondary colors, although never standalone, provide a more calm, approachable look for our company. These colors are often used in larger amounts throughout our designs and collateral. Additional colors have been assigned especially for the needs within our digital app and web space. These colors help provide accents and additional ways to communicate things such as alerts, services, icons plotted on maps, charts and graphs, etc. They can be used in other communications as well, especially when used to draw a connection between the apps/webpages and marketing materials. These colors should, however, always be used minimally, such as iconography—never dominating the design.

For colors specific to our business units please see the corresponding business unit sections.

Primary Colors

Pantone 108
CMYK: 0 5 98 0
RGB: 254 219 0
HEX: #FEDB00

100% Black (Print Use)
CMYK: 0 0 0 100

 

Digital Black
RGB: 33 31 32
HEX: #211F20

Pantone 300
CMYK: 100 56 0 3
RGB: 0 93 186
HEX: #005DBA

Secondary Colors

Blues

Pantone 7461
(360 Brand Blue)
CMYK: 98 24 1 3
RGB: 0 125 186
HEX: #007DBA

 

Pantone 303
CMYK: 100 47 22 82
RGB: 0 43 63
HEX: #002B3F

 
Other Colors

Gradient Purple 
RGB: 72 82 168
HEX: #4852A8

Use in gradient (4852A8 to 005DBA)

 
Grays: Digital Only

Gray 80% 
RGB: 109 112 116
HEX: #6d7074

 

Gray 20% 
RGB: 230 230 231
HEX: #E6E6E7

 

Gray 10% 
RGB: 242 244 246
HEX: #F2F4F6

 
Grays: Print Only

80% Black
CMYK: 0 0 0 80

 

60% Black
CMYK: 0 0 0 60

 

20% Black
CMYK: 0 0 0 20

 

10% Black
CMYK: 0 0 0 10

 

Gradients

Blue Gradient
HEX: #4852A8 to #005DBA

Dark Gray Gradient
HEX: #211F20 to #474747