Colors

Color plays a key role in our brand, giving us an important tool that helps us differentiate ourselves in the marketplace and further strengthen our identity. Our enterprise and business units have important stories to tell, so we have carefully chosen colors to reflect this.  

The core colors are taken from the enterprise logo. The secondary colors, although never stand-alone, provide a more calm, approachable look for our company. These colors are often used in larger amounts throughout our designs and collateral. Additional colors have been assigned especially for the needs within our digital app and web space. These colors help provide accents and additional ways to communicate things such as alerts, services, icons plotted on maps, charts and graphs, etc. They can be used in other communications as well, especially when used to draw a connection between the apps/webpages and marketing materials. These colors should, however, always be used minimally, such as iconography—never dominating the design.

For colors specific to our business units, please see the corresponding business unit sections.